Lady Gaga Can Help You Find a Job
Guess what…Lady Gaga can help you find a job. So can the Kardashians. Justin Bieber, too. Have these high profile folks suddenly ditched their stellar careers to open the latest in talent agencies? Not yet. But all are supremely skilled in a special art that can help make the difference between post-college success and frustrating delays in reaching your goals. That art goes by the name ‘marketing’. Ringing any bells?
By now, you’re scratching your head in goggle-eyed bewilderment. What do sold-out concert halls and guest spots on TV talk shows have to do with landing a juicy job as systems analyst? More than you think…at least on one very important level. Sure, these celebs have a whole lot of audience appeal going for them. And you’re not likely to dazzle prospective hiring managers in quite the same way. But all of these celebs would be much less familiar to fans if they didn’t continuously push themselves into the public eye. And, believe me, their quest for ultimate popularity isn’t limited to expensive media blitzes. They’re also utilizing channels you’re already familiar with – personal websites, online communities, blogs, social media.
That’s right. All of these avenues can pump up your marketing muscle and tremendously boost your chances of getting noticed. Unless you do something totally astounding, however, your audience likely won’t be hordes of adoring fans. But they will be people who can mark a big fat ‘yes’ next to your employment application.
Are you ready for the quick course on celebrity marketing? Then check out this amazing USA Today article. Not only does this piece offer a gold mine of insights, it actually zeroes in specific marketing practices employed by some of today’s most visible A-list celebs. Have a look and let me know how it registers on your interest meter. Hopefully, it will inspire you to tackle the job market with newfound vigor.
And, as always, if you want to learn more about this or any other career topic, the Career Connection team is ready to help. Count on us to answer your questions and provide additional information about post-college success and career options for college students. You can reach out to our team at –
Connect with us on Facebook
Join our mailing list and get inside tips, updates, and workshop information.